This is an interesting point in all this...
What happens in year 2,3,4 when say arsenal and spurs do come in the bottom 2 every year ?
Sure they still get the league cash - but reputation would be in tatters - top players wont want to play for them - no international support because they are crap - will they want to languish at the bottom of the league ?
I reckon the plan would be for the founding 11/12 clubs to own a percentage of the league - then over the next few years they invite more and more clubs from around europe - so expanding the league to eventually 20 - then maybe even another division.
In a few years they may have 2 divisions, with all the global TV contracts, with the original founding members owning most of it.
Hideous.