Perception is EVERYTHING - especially so when running a football club. Its this savvy use of the media that will start the revolution at VP, and is one of the key reasons for me having such optimism with regards to Lerner's bid.
Villa have always, well, in my lifetime, been awful at this - just about stretching to keeping the local journo's onside (sometimes not even that!) - The Lerner approach tells me that the guys in charge appreciate the power of image, at all levels, and just by concentrating on that alone for the next 3 years will, IMO, make him a substantial profit on his original investment.
The Lerner camp have won hearts and minds, and if they can win ours then they can win others too - others that include the great and the good that can make a strategic difference to the Football Club.
I like the Lerner approach, even if it is 'spin-orientated' - its something Aston Villa has never taken advantage of, and it makes a nice change IMO