Arsenal changed their badge so they could hold the copyright as the 50 year rule had ran out on the old badge and thus they changed it to combat non-official merchandising. There was an uproar at the time due to the vendors selling knocked off gear outside the ground saying it destroyed their livelihoods. I think from a design point of view it's gorgeous. We changed ours for the same reason but think Randy changed it again as he didn't hold copyright over the previous badge thus doug would have still got a cut of anything with it on. I suspect a change may happen for the same reason.