boring profits do not make people loads of cash that is for sure and that is what is needed for the short and meduim term, don;t think anyone denies everyone is to blame to greater or lesser extents which is why Milbrands comments were so refreshing to read
profit is bad when you chase it to excess, what is wrong with growing profits at a steady 2/3% a year, nothing but everyone wanted more
now the chickens are roosting and the next few years will be solemn for those hoping the excess's of the past