I live in Sutton Coldfield, one of the 'hotbeds' of Villa support.
JD Sports (I think) in the Gracechurch centre, opposite Beatties, only sell Liverpool, Scum(Man Utd, for the benefit of the General) and Arsenal shirts.
Before south east Asia, USA, London and Chester the home turf needs to be hit first. I would suggest strengthening the base, then building on that.
Damn right. Sutton I'd say is the biggest villa supporting area out of everywhere, and to see that is just crap. All this stuff about getting other countries and areas involved is rubbish- this city has many villa supporters, enough to fill Villa Park, they just need a little persuasion to go.