In February 2013, Fortune magazine, which is owned by Time Warner, did an investigation into the Guggenheim Partners. They noted that when Magic Johnson bought the Los Angeles Dodgers he was joined by a team which turned out to be the Guggenheim Partners and it was "the main force in the deal, and the eye-popping Dodgers acquisition has been only one of a handful drawing ever more attention to the firm".
Later in the article they said that since the Guggenheim Partners managed so many billions in assets that they were almost like a private equity firm. Also, they noted that the group is very secretive in its dealings and likes to work behind the scenes with its members consisting of former employees of Bear Stearns, Yahooand Apollo. At the end of the article they noted that the partners might buy a sports TV channel owned by Time Warner and if not that, it is "on the hunt for deals"