Rolta

2 minutes ago, Stevo985 said:

It wasn't a defence of the Lerner badge. It's shit.

But this new one is worse in every way

That's what I wholeheartedly disagree with. There's nothing it doesn't do better or the same.

2 minutes ago, Stevo985 said:

It genuinely doesn't improve on it.

It's an improvement over the original Lerner badge. It's not an improvement on the latest iteration of the Lerner badge.

It's a backwards step

 

This is a better badge than what we've ended up with. Especially with the white outline when it's on the shirts
(Now admittedly the new Heck badge might look better in the flesh too, that remains to be seen)

I wholeheartedly and completely disagree. That badge is so lifeless.

9 minutes ago, Davkaus said:

I simply don't agree with this. On top of retaining the colour issue you've identified, they've made it look horrendously unbalanced by cramping the lion at the top stacked on top of two rows of text, and the misaligned text looks incredibly amatuer, on top of adding another element, the 1874, in white, to get lost on the blue as much as the star does.

For me, they've taken a bad starting reference point and made it worse.

It doesn't matter if the 1874 gets lost a little. It's not that important. Plenty of badges have elements that get a little lost. The main things are prominent—the lion and the name. Giving the lion the pride (ahem) of place is sensible from a design point of view. The balance between lettering and lion and empty space is awful in the original (or v2) Lerner badge. The text is too big compared to the lion. The two elements are competing for focus in the heirarchy of the design. There is no question that the heirarchy is better in the new one.

Putting the lion on top isn't an issue either. The Lerner badge is so basic and has no gravitas. The new one actually has a touch of that, genuine gravitas. My first reaction to the new badge was 'what the ****!', but I can see what they're doing. The backlash is such a shame imo (though I admit I have my version with the good lion in my head now).

How they can go back to the shittier lion I have no idea.

I played about with it briefly. I actually think the 1874 is too big in the new design. I think getting the colours working is tough. The claret lion is a bit dull for me. This was just a quick go though.

9 hours ago, Jas10 said:

So this is the kind of taste you have?

An invisible lion or yellow blob?

Not at all. That's obviously absurd, and the photo is overexposed in the lighter parts too.

The layout of the new one is absolutely fine. It's good in fact (as I say I am totally owning the fact I have worked 'a little' in design here—I actually freelanced but I wasn't really a 'pro' pro). My only problems with it are the colours and the shittier lion. I don't like the light blue light yellow combo at all, but if those colours are tweaked and at least one of them is made darker and more saturated, the design works.

The Lerner badge is nowhere near as good as the new one. And tweaking and honing and improving a design is a complicated process. Sure people have magic ideas for amazing magic badges in their heads, but in reality it's actually quite difficult.

And like it or not the Lerner badge has been our identity for 15 years. Improving on it (vastly improving on it) makes sense from a commercial point of view.

I think you're all mad and have shit taste!

From the few people I've shown (in my family OK, yeh) the consensus was the new badge is best, but the lion needs to be the new lion.

7 minutes ago, Jimmyg said:

Ok... Right.... I'm gonna say it....

The new badge is growing on me and I quite like it..... 

*Runs for cover*

Me and you Jimmy! It needs a better lion and no shadow, but it's actually pretty good.

1 hour ago, Mark Albrighton said:

Based on this, if I had no prior knowledge, I would assume the only team that have claret as a primary colour is West Ham.

I would assume we play in blue and/or yellow. 

If marketing forms a large part of the thinking for this design, brand consistency and all that, I think it would be wise to make it clear to the otherwise unaware that we play in claret and blue.

West Ham’s badge isn’t great, but it has plenty of claret and still stands out on that darker background.

 

Spurs have their name on their badge.

I do see this point.

Those shields look pants! They look like knock off cufflinks Use that lion though.

2 minutes ago, HKP90 said:

31 of 67 teams from the PL, Champ and League 1 have shields in some form. (46%)

21 have roundels (sometimes with embellishments) (31%)

The remainder I would call 'other' (i.e just a logo like Spurs, or hexagon like Wolves) (23%)

Shields are the most popular crest by a distance. 

The crucial distinction here is that circles are all the same shape and the shields are mostly all unique. We're talking about having an original shape. We'd all have a shot at guessing the shields based only on their silhouettes. The circles are boring.

I genuinely think the design on the new badge in principle is fine. The main problems for me are the shitty lion and the pairing of two desaturated colours. I tried to make the lion more golden, but it just disappears even more, so I upped the saturation of the blue (more like our sleeves?) and replaced the lion with the new one, and it looks so much better. I think this is good. Villa should pay me (oh I **** up the colour in the 'A's). The old lion is sooo shit compared to the new one.

7 minutes ago, GarethRDR said:

I can break down what makes the leaked one so fundamentally flawed:

• Colours - reverting back to the pale yellow lion on a light blue background makes it look ill-defined/washed out, which was the worst component of the Lerner-era badge.  A retrograde step.
• The Lion - reverting to the less detailed/defined Lerner version, further adding to the washing out effect and another retrograde step.
• Drop-Shadow - flawed from a design perspective and only serves to further muddy/blur the Lion into the background.
• Text positioning - the club name should be the top-most element, above the lion, not below it.  If we are including the year also, this element needs to positioned away from the name so it doesn't become visually redundant.
• Crest shape - if we are to move away from the circular badge, then we have a clear and current remit from the fan survey that the gas-lamp shape is the next preference - discarding this wholesale a) shows yet more contempt for the fan engagement exercise and b) though I may have personally preferred the current round version, the gas-lamp shape did offer an opportunity for a more unique look to the badge and should therefore be the obvious next choice were the round version to be discarded; the leaked crest shape is generic and does nothing to stand out from other badges.

The more I ruminate on it, honestly I just simply refuse to believe that anyone with any experience in graphic design whatsoever could be so stupid as to legitimately be considering the leaked badge as a viable option.

I dabble and there's no design rule saying the text needs to be at the top, nor that similar elements can't be grouped. In fact, I'm sure there are principles that say otherwise (about the grouping anyway). Of course there are different ways of approaching the design.

The colours are pants though. And better lions are better. And the drop shadow is dodgy.

1 minute ago, Captain_Townsend said:

You think actual facts,  that Aston Villa for 19 whole years had a claret and blue round badge with Aston Villa on it, are irrelevant because,in your opinion, our 2022 round badge reminds you of a 2000s era blue and white badge with Chelsea written on it?

I think people need to realise that it's not as simple as saying we had a round badge back in the day and that we were first. Chelsea are a much bigger and better recognised brand than we are, and us going from our modern (not good) branding and using a badge that looks almost identical in template to a huge established brand is a silly move and one that doesn't make sense when trying to brand us for the future. It doesn't matter about the past.

10 minutes ago, GarethRDR said:

People who need beating around the head with a stick, in order:

1. anyone who thinks that the leaked monstrosity is in any way, shape or form acceptable.
2. anyone bemoaning the current badge for being a "Chelsea knock-off".

I'd say the same in reverse! The overreaction to the new badge design is bonkers imo. But as I've said, I don't like those colours though. 

The original (rejected) gaslamp one for this season was the best one really. The main thing that bugs me about the new one is the yellow and blue colours. I actually like the design. Both colours are so lacking in vibrancy though. If it was a gloriously golden lion then maybe.

I labelled this jpeg 'round is boring' for a reason. This badge fades away among all the other round badges (the background colour doesn't help to be fair).

I mocked up three comparisons using a picture I found online. I've had to do them in three posts because I can't get round the image size limitations as I'm simple.

I think this has more white than the current badge, but it is nowhere near as good as the redesign. I hear people thinking the round badge is best, but I think you're all mad!

The new one actually looks good. Can someone do a comparison of all the prem badges—one version with the round one and one with the new one? I bet we have more of an identity with the new one (that's also consistent with the last 15 years).

I really don't like the yellow and blue, but the design is better than the other two.

Boo the round badge. Factor in the Chelsea comparison too.

4 minutes ago, Pongo Waring said:

If we put the current round badge and this new badge together and asked non villa fans which one they preferred, what do you think comes out on top?

This would be interesting. I definitely had a wtf reaction at first, but it was a bit kneejerk I feel.

The shadow is meh, but I don't actually mind it. In a way it makes sense to evolve the badge we've been wearing for 15ish years. I can see the logic of that (just a shame it was a pants badge).

It's OK.

45 minutes ago, Hank Scorpio said:

So the fans have now reported the club to the FA.

Holy shit. Heck has really **** up here hasn't he.

I think the fans **** up.