Its a smartphone, what else do you need to know about it?
When did buying a phone become so..... geeky!!
When was the last time you went up to your mate and asked them why they bought a particular make of TV, DVD, Laptop or toaster? The brands within the top, middle and lower price brackets all offer same standard functions and features. So the final choice will often come down to aesthetics, ease of use and familiarity with the brand.
I remember buying my Nokia 402, not because it had a sh1t hot processor, but because I could replace the front cover with a nice pretty one!
I'm buying a iPhone 5. It will look nice next to my Mac and my iPad. Hate?