General, I am not sure if this has been mentioned before in this thread, but someone told me that the official fan sites of teams like Chelsea and Manchester Utd also have a Chinese version of it. Which, of course, makes it easier to capture the big market of football fans there. Aston Villa have probably thought of this a long time ago, and have plans for this as well, but I just thought I'd mention it.
Keep up the good work! Loving every minute of beeing a Villa fan now!!