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Ingers

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Everything posted by Ingers

  1. Ingers
    Is it therefore more disappointing that when football matters are the best for over a generation, the branding is (subjectively - as is the point of a forum!) so far below what this great club should demand going into its 150th year as founders of the whole league and back into the top tier of European Football? This thread is for debate over the brand and crest - should we not want every aspect of our club to be the best it can be? Should there not be posts elsewhere about the North Stand, GA+ pushing out 'regular' fans, the ticket selling issues etc? Lets aim for excellence everywhere - Unai gets it, do Ben,Chris and Doris the designer?
  2. Ingers
    100% reverse engineered for me - saw the backlash/lukewarm reception to the badge in January, delayed launch and came up with some bobbins to justify it all......agreed re the continuity - if its a part of the brand - use it throughout, I noticed the font for the 1874 too - too many conflicting parts muddled together.
  3. Ingers
    New ornate "curly" font seems out of place and too different to the crest font and basic text font on the website for my eyes - its early days, but too much for me - could have gone with the crest font or a derivative to keep it 'onbrand'..... Maybe they will update the crest page (under history) on the website soon too..... with the latest 'winning design' and some more questionable copy....
  4. Ingers
    originals with just the ornate lion - fly off the shelves, not with the whole heck badge.
  5. Ingers
    Still don't like the badge, but the 'two line' theme is interesting and would be great......if we hadn't just signed up to have a "three line" world famous logo all over our kits!
  6. Ingers
    I'm fine with his improvements to our financials, commercial deals etc, plus his ambitions and aspirations - but he doesn't seem to understand our sport, or club, or he is too brash and confident to take a pause, and some advice, on how to communicate to us. It appears from the delay and soft 'under the radar' launch of this badge that the club knows its not well liked - and having the arrogance to design it "in house" is embarrassing and shows in the lack of coherence through the 'brand board'. The quotes above are all well and good - but the lies and misdirection from the puff piece and the 'its with the fans' comments are insulting.
  7. Ingers
    @PaulMcGrath_5 I'll pay that - I was as I started to write...!
  8. Ingers
    I'm lost for words.... There are so many issues with this badge - the yellow lion on light blue, the blobby lion (which is being used by other companies and even clubs!) as opposed to the much better current round badge lion, the unbalanced nature of the design, the small font, text at the bottom, the star, and the fact that when used anywhere but on the shirt there is hardly any claret - not to mention the shadow. I've warmed to idea of the shield shape and can see the benefits of having a unique shield shape (I don't like this one, but at least it is unique) - the double outline looks odd on actual badge, but I see the use of just a double outline of this shield shape - with adidas release and in the marketing link. Having listened to others on here, I can also see the reason for brand evolution as opposed to revolution perspective. I like the idea of the whole brand being updated, however.... The brand update 'brand book' on the puff piece is woeful - I count at least 4 unrelated and vastly different fonts, images of round and shield badges, - not what I would call #onbrand, and nothing remotely related to the 150 mark - then there are all the visuals from behind the player, at the awards - not included. The statement about the design being 'in house' is the kicker, and explains why this whole process is incoherent and has produced such an amateur result - which is supposed to accompany us to the next level and sell our brand globally. You couldn't make this stuff up. Finally, and perhaps the most disappointing from Mr Heck, are the outright lies in the marketing week piece (and on his videos) - repeatedly treating the fans - 'his customers' like idiots. Its so good on the pitch, just such a shame our grand old club just can't get it right off the pitch....
  9. Ingers
    we've been sh*te since the 90's.... Team is changing, lion should too.....
  10. Ingers
    I'd like to reiterate this point re yellow on light blue and ask why we seem to be reusing the old flat lion form the lerner badge when we have a much more vibrant, aggressive looking ( and more scalable) new lion from the Dragon Rouge current round crest. The old lerner lion is being used by other clubs on their website and companies selling other products - surely it it trademarked as an Aston Villa Lion - and if not, then why reuse it? How does this new trademarked blue and yellow badge represent Aston Villa on the global stage - our colours are claret and blue - the badge should be predominately claret and blue, with gold accents only. How do they think this new badge scales on social media, in the media etc and across the world to represent the original (150 year old) claret n blue team? Thank you for all your work in this area and best of luck getting any straight answers - to echo the other post, the current lack of communication and misdirection is insulting to the fan base.
  11. Ingers
    On the shirt - yes, but our badge is our "brand" everywhere - on media, TV, Websites, predominantly on white backgrounds, and often vastly reduced - needs to be claret and blue (or blue and claret) with minor gold detailing to pop - look at the twitter video just posted of the stumps paintings, and if you didn't know, tell me what our colours (and brand) are...
  12. Ingers
    @CarryOnVilla I was joking re the yellow lion.... As per the previous 200 odd pages, never yellow or gold on blue, claret on blue, or maybe gold on claret (with enough blue elsewhere), or blue on claret...
  13. Ingers
    100% - Adidas make some nice stuff, especially some of the retro stuff, but its such a shame its gonna have the blobby drop shadow badge on it - just the lion, then maybe, new heck badge and I'm keeping my dollars....
  14. Ingers
    @Mazrim sorry - I only learnt illustrator to play with these badges - been copying and manipulating the many iterations - and I don't have the time (or the will left with the impending reveal from Mr Heck) to make them exact - it was just a quick iteration to improve on what I think is coming...
  15. Ingers
    if its the drop shadow or even the detailed lion one from the leaks, which lets be fair its 99.9% going to be - its terrible....
  16. Ingers
    The aesthetics really grind my gears - don't like the learner iterations, or the new trademarked one at all, don't mind the purslow round badge (as similar to my origin badge in early 80's) but lion needs to flip left and I see the issue with a round badge as a brand. It even annoys me when we have terrible kits, especially random away and hideous 3rd kits (like the current blue one) despite the great football on show at the moment, it just gets to me.....
  17. Ingers
    @CarryOnVilla yellow or claret?.....
  18. Ingers
    No I agree 100% - Greatest achievement of our magnificent club. However, having it on the badge is small time compared to the clubs we currently want to compete against - Liverpool (where are their 6 stars?) Man Utd (maybe in a year or so!) Man City, Chelsea etc....The BIG clubs, who expect to be in the UCL don't make small time gestures.... Surely the aim to to be at that table, and eventually win it again - then another redesign?
  19. Ingers
    Unfortunately I agree with you for the badge, terrible blobby lion that is being used by other companies and clubs! I can only hope that its just a detailed lion by itself on the 150 year shirt.....
  20. Ingers
    I have trouble letting this go....., thicker borders but #NO YELLOW (and no small time star) by far from my favourite, but you have to work within the #ONBRAND brief eh?
  21. Ingers
    Agreed, the reveal looks to be everything the badge is not! would love to know the process (or lack of) behind the badge.
  22. Ingers
    If the FA says consultation - it should be a multi phase, open ended consultation process - not a closed question, already decided, questionnaire only sent to a tiny fraction of the fan base. (I was included in Purslow's questionnaire, but excluded from the final vote - fair enough due to level of membership, but wasn't even included in Heck's "loaded" questionnaire - and when I emailed to ask why, was ignored.) The 'new' results conflict with the much larger results and overwhelming consensus from last year - why not blend the results, do a next round of consultation - 256 pages on here suggests the fan base does not feel adequately 'consulted'. Take this information to the design agencies and get them to pitch their range of ideas - (anyone know who the design agency is for this latest design?!) Following a more transparent process and after also engaging the FCG, rather than just presenting to them, then perhaps put forward 3 or 4 options to the membership/season ticket holders/people with significant ticket history for final feedback - then the fans feel consulted, and it protects against rogue feedback. As a design agency might pitch 3 or 4 ideas to a company for a new logo. Heck stated that the badge was 'with the fans...' I presume for feedback - can anyone on here tell me they were consulted after this? Within this process the fanbase, feels consulted, and even if the club (and agency) have a preordained option, the club knows how popular it will be, and can gauge the overall feeling before spending significant amounts on rebranding across the entire operation - and maybe encountering (more) embarrassing feedback in the media. I understand that design by committee is the failing of many badges/logos etc - but the current process and outcome is laughable - its unbalanced, weak, the wrong colours and scales very poorly, with a blobby lion that is being used by other companies and even clubs in their media - surely it should be copyrighted. What price the negative reaction, feedback, media coverage, and lack of brand awareness, with potential for another redesign in the next few years?
  23. Ingers
    ".....I can’t see how that will look decent........not sure that was thought out properly." ...not the first time those comments have been used about this 'rebrand' eh?
  24. Ingers
    Dear Mr Heck, I don't like your double claret and white border (against a claret shirt?!?) or the shape of your shield, but it seems YOU have decided, without consulting us............ ........but, its not too late to salvage something from this mess.......x
  25. Ingers
    I agree 100% The new badge is very poor, for the variety of reasons mentioned here over 256 pages and elsewhere. However it seems that they are squeezing it through the 'process' with minimal changes to design and colour, to bypass true consultation - I can see why they would take this approach, but it seems so shortsighted and half baked. Following the discontent in January, they have sat on it and are waiting until (hopefully) UCL is confirmed, to release it, and reduce the backlash. Its on the walls, undoubtedly on the kit, and its gonna be a lot more difficult to backtrack. So Mr Heck thinks he wins, but it could have been such a better rebrand. He releases a video with Gabby, but who does it fool? Half statements, "keep the holte" as it is etc etc. He might have brought in some great increases in revenue, but he is missing so many easy wins with the fans, to really get everything moving 100% in the right direction. I for one, won't be rushing out to spend my money on anything with this terrible badge.
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