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Ingers

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Everything posted by Ingers

  1. Ingers
    we've been sh*te since the 90's.... Team is changing, lion should too.....
  2. Ingers
    I'd like to reiterate this point re yellow on light blue and ask why we seem to be reusing the old flat lion form the lerner badge when we have a much more vibrant, aggressive looking ( and more scalable) new lion from the Dragon Rouge current round crest. The old lerner lion is being used by other clubs on their website and companies selling other products - surely it it trademarked as an Aston Villa Lion - and if not, then why reuse it? How does this new trademarked blue and yellow badge represent Aston Villa on the global stage - our colours are claret and blue - the badge should be predominately claret and blue, with gold accents only. How do they think this new badge scales on social media, in the media etc and across the world to represent the original (150 year old) claret n blue team? Thank you for all your work in this area and best of luck getting any straight answers - to echo the other post, the current lack of communication and misdirection is insulting to the fan base.
  3. Ingers
    On the shirt - yes, but our badge is our "brand" everywhere - on media, TV, Websites, predominantly on white backgrounds, and often vastly reduced - needs to be claret and blue (or blue and claret) with minor gold detailing to pop - look at the twitter video just posted of the stumps paintings, and if you didn't know, tell me what our colours (and brand) are...
  4. Ingers
    @CarryOnVilla I was joking re the yellow lion.... As per the previous 200 odd pages, never yellow or gold on blue, claret on blue, or maybe gold on claret (with enough blue elsewhere), or blue on claret...
  5. Ingers
    100% - Adidas make some nice stuff, especially some of the retro stuff, but its such a shame its gonna have the blobby drop shadow badge on it - just the lion, then maybe, new heck badge and I'm keeping my dollars....
  6. Ingers
    @Mazrim sorry - I only learnt illustrator to play with these badges - been copying and manipulating the many iterations - and I don't have the time (or the will left with the impending reveal from Mr Heck) to make them exact - it was just a quick iteration to improve on what I think is coming...
  7. Ingers
    if its the drop shadow or even the detailed lion one from the leaks, which lets be fair its 99.9% going to be - its terrible....
  8. Ingers
    The aesthetics really grind my gears - don't like the learner iterations, or the new trademarked one at all, don't mind the purslow round badge (as similar to my origin badge in early 80's) but lion needs to flip left and I see the issue with a round badge as a brand. It even annoys me when we have terrible kits, especially random away and hideous 3rd kits (like the current blue one) despite the great football on show at the moment, it just gets to me.....
  9. Ingers
    @CarryOnVilla yellow or claret?.....
  10. Ingers
    No I agree 100% - Greatest achievement of our magnificent club. However, having it on the badge is small time compared to the clubs we currently want to compete against - Liverpool (where are their 6 stars?) Man Utd (maybe in a year or so!) Man City, Chelsea etc....The BIG clubs, who expect to be in the UCL don't make small time gestures.... Surely the aim to to be at that table, and eventually win it again - then another redesign?
  11. Ingers
    Unfortunately I agree with you for the badge, terrible blobby lion that is being used by other companies and clubs! I can only hope that its just a detailed lion by itself on the 150 year shirt.....
  12. Ingers
    I have trouble letting this go....., thicker borders but #NO YELLOW (and no small time star) by far from my favourite, but you have to work within the #ONBRAND brief eh?
  13. Ingers
    Agreed, the reveal looks to be everything the badge is not! would love to know the process (or lack of) behind the badge.
  14. Ingers
    If the FA says consultation - it should be a multi phase, open ended consultation process - not a closed question, already decided, questionnaire only sent to a tiny fraction of the fan base. (I was included in Purslow's questionnaire, but excluded from the final vote - fair enough due to level of membership, but wasn't even included in Heck's "loaded" questionnaire - and when I emailed to ask why, was ignored.) The 'new' results conflict with the much larger results and overwhelming consensus from last year - why not blend the results, do a next round of consultation - 256 pages on here suggests the fan base does not feel adequately 'consulted'. Take this information to the design agencies and get them to pitch their range of ideas - (anyone know who the design agency is for this latest design?!) Following a more transparent process and after also engaging the FCG, rather than just presenting to them, then perhaps put forward 3 or 4 options to the membership/season ticket holders/people with significant ticket history for final feedback - then the fans feel consulted, and it protects against rogue feedback. As a design agency might pitch 3 or 4 ideas to a company for a new logo. Heck stated that the badge was 'with the fans...' I presume for feedback - can anyone on here tell me they were consulted after this? Within this process the fanbase, feels consulted, and even if the club (and agency) have a preordained option, the club knows how popular it will be, and can gauge the overall feeling before spending significant amounts on rebranding across the entire operation - and maybe encountering (more) embarrassing feedback in the media. I understand that design by committee is the failing of many badges/logos etc - but the current process and outcome is laughable - its unbalanced, weak, the wrong colours and scales very poorly, with a blobby lion that is being used by other companies and even clubs in their media - surely it should be copyrighted. What price the negative reaction, feedback, media coverage, and lack of brand awareness, with potential for another redesign in the next few years?
  15. Ingers
    ".....I can’t see how that will look decent........not sure that was thought out properly." ...not the first time those comments have been used about this 'rebrand' eh?
  16. Ingers
    Dear Mr Heck, I don't like your double claret and white border (against a claret shirt?!?) or the shape of your shield, but it seems YOU have decided, without consulting us............ ........but, its not too late to salvage something from this mess.......x
  17. Ingers
    I agree 100% The new badge is very poor, for the variety of reasons mentioned here over 256 pages and elsewhere. However it seems that they are squeezing it through the 'process' with minimal changes to design and colour, to bypass true consultation - I can see why they would take this approach, but it seems so shortsighted and half baked. Following the discontent in January, they have sat on it and are waiting until (hopefully) UCL is confirmed, to release it, and reduce the backlash. Its on the walls, undoubtedly on the kit, and its gonna be a lot more difficult to backtrack. So Mr Heck thinks he wins, but it could have been such a better rebrand. He releases a video with Gabby, but who does it fool? Half statements, "keep the holte" as it is etc etc. He might have brought in some great increases in revenue, but he is missing so many easy wins with the fans, to really get everything moving 100% in the right direction. I for one, won't be rushing out to spend my money on anything with this terrible badge.
  18. Ingers
    Every year as far as I'm concerned! Away should always be white, with claret and light blue trim, shorts/socks as a reverse to home strip. Mix n match as required. Pin stripes now and again. If this were the case we would rarely need a third kit, as we could go fully dark claret against say spurs, or fully white v say liverpool, occasional striped shirts clashes, mix n match all three options, or wear the "made for the youngsters to wear on the streets" hideous third kit that satisfies $ and for those who don't get our history and colours - but NEVER mid or dark blue!
  19. Ingers
    I'm hoping we go just a lion (even if it s blobby lion) on shirts as a 150th year thing, there's a big backlash when they release the 'heck' badge, loads of fans complain about lack of consultation to FA, and they start again properly....its embarrassing, but it needs to be done correctly - within the FA guidelines - the fan base needs to stand firm, and not just get seduced by a trefoil and three stripes and give Mr Heck his "we sold record shirts" so look how correct I am about everything....
  20. Ingers
    The 150 mark is on the website and was on the centre circle on Saturday - and hence the "seemingly" re the badge! Maybe he's a genius and has registered those terrible badges with copyright, to throw us off the sent for a big, coherent, on brand release, ....one day, soon....
  21. Ingers
    probably, he's ruining the rest of the aesthetics of the club, why not the shirt too....
  22. Ingers
    no - its terrible, and will ruin our new kit and merchandise....
  23. Ingers
    I'm a die hard for claret body, blue sleeves - but didn't mind the luke one, at least is had a bit of blue on it, and blue socks - but I probably got caught up in the success of the team and local boy making the kit....
  24. Ingers
    I can't believe Captain 'onbrand' has seemingly sanctioned two new logos (club badge and 150 'mark') with different fonts, different clarets, different blues, with yellow on one, gold on the other - doesn't the term 'brand' infer consistency across output?
  25. Ingers
    Claret lion (new one!) on blue back ground, gold trim, or Gold Lion on Claret with significant blue.... otherwise we don't represent claret n blue, look like West Ham's Badge, or even Bradford's. If we are about building a 'brand' we need to brand ourselves claret and blue - we are the original ( and currently best) Claret and (light) Blue team in Europe/World? - if we are to honour our rich history and fans, whilst trying to build a new bigger global fan base/customer base - it HAS to say Claret and Blue (with the gold for detail, depth etc. as needed) Yellow or Gold on light blue is a disaster and will need addressing again in a few years. The badge is used so often away from the shirt, in graphics, TV, websites, papers, documents, other merchandise - it has to be predominantly claret and blue, with a rampant lion or its not Aston Villa. @PerryBarrPet - the city of birmingham crest badge was only a bit of fun, and one of many I knocked up - but I didn't really think we should adopt it! (I'd take it over the leaked one, but there are so many other good ones on here)
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