It really is. That terrible look makes us look terrible. The impact on performance may be real or may be simply perceived by the public. Either is a problem. That it has not been remedied implies that the team can't or won't find a way to address an issue like this, trivial as it may be. Could be a ignorance, laziness, contractual issues, lack of concern, lack of decision making... doesn't matter. Show that we are a demanding club and do not accept the subpar.
Now that may sound dramatically American, as we are indeed obsessed with branding and image. But like it or not, they are key to growth on the global stage. You've got to sell a sporting fantasy that people want to be a part of. Instead, we're sopping and exhausted-looking.