To be fair I actually think it's quite a nice touch to give the groundsmen a bit of exposure and putting it in the pre-match show makes sure people have to watch it. A standalone 'The making of Villa Park's pitch' feature I couldn't see getting too many views!
My biggest issue is I can't get out of my head Jack Woodward being the lovechild of Paul Bettany and Mina Suvari.
Edit: Now I'm watching, I might have to take that sentiment back...