Interesing debate, however I was quoted in the original post and think my basic point was missed.
The badge issue was something I raised as an illustration of the irrelevance of certain issues to a basic point raised in respect to class.
The initial argument was about Gallas stating that Chelsea had no class, followed by a series of measures which would apparently give us an aura of class. I basically disagreed with most of the points made, but perhaps did not make myself clear.
The issues raised were about the colour of the kit and the area around the stadium, whilst predicating this around Gallas's statement about Chelsea. I thought all of the arguments whilst in some way valid were irrelevant in the context of the original premise.
What constitutes class for a football club? Is it consistency in kit design, the quality of finish in the stands, the inviting nature of the surrounding area and its architecture or the badge and it's star or not?
Gallas's statement was nothing to do with the kit or the ground, it was to do with the way the club projected itself (in the media and on the field) and its relations to it's players. Chelsea are not the only ones, Alex Ferguson does not exude class when he defends players like Rooney or lambasts any decision that goes against him, Man Utd have had a consistent kit colour and probably common fonts throughout the ground as do Chelsea. .
In my mind, Chelsea have no class, nor do Man Utd or Real Madrid, Liverpool have some and Barcelona have it in spades - not really sure why (I've been to all of their grounds over the years).