ThunderPower_14
-
Posts
3,171 -
Joined
-
Last visited
Content Type
Gallery
Downloads
Profiles
Forums
Blogs
Articles
Media Demo
Store
Events
Posts posted by ThunderPower_14
-
-
My anger is building over the money saving argument. Save money elsewhere and get the branding right.
Clubs with far smaller resources than us have managed very successful rebrands. Look at Bristol City, Brentford and Crystal Palace.
-
Just now, Rolta said:
That's what I wholeheartedly disagree with. There's nothing it doesn't do better or the same.
A drop shadow is not better. It doesn't fix the lack of readability. It just adds a baby's first logo design element to our badge that shouldn't be there.
1874 shouldn't be there either. Or make it prominent. But if it's barely visible, what's it actually achieving? It's just clutter.
-
18 minutes ago, Rolta said:
Not at all. That's obviously absurd, and the photo is overexposed in the lighter parts too.
The layout of the new one is absolutely fine. It's good in fact (as I say I am totally owning the fact I have worked 'a little' in design here—I actually freelanced but I wasn't really a 'pro' pro). My only problems with it are the colours and the shittier lion. I don't like the light blue light yellow combo at all, but if those colours are tweaked and at least one of them is made darker and more saturated, the design works.
The Lerner badge is nowhere near as good as the new one. And tweaking and honing and improving a design is a complicated process. Sure people have magic ideas for amazing magic badges in their heads, but in reality it's actually quite difficult.
And like it or not the Lerner badge has been our identity for 15 years. Improving on it (vastly improving on it) makes sense from a commercial point of view.
I'm not sure how it vastly improves on it. At best it's a break even. It's better to have the full club name on it, but a drop shadow and the 1874 in white on a sky blue base? Amateur hour.
The Lerner badge has some obvious design problems but it's cleaner than the new badge, which has the same design problems plus a couple of new ones.
-
2
-
-
I don't get how an evolution of the Lerner badge is any less expensive than an entirely new badge.
You still have to replace it everywhere. I guess maybe you don't have to in places where it's just the lion?
Just do it properly ffs. Spend the money. Cheaping out on a rebrand is something you'd expect from a non-league club. If we want to be a massive global club we need to act like one and branding is integral to that.
-
1
-
-
He'd be absolutely perfect in the Ramsay role and he'd be our best player. Every player around him would benefit.
-
1 hour ago, DakotaVilla said:
Our 150th anniversary is imminent. We are the original establishment club. Our history permeates through every part of Villa Park.
Our crest/brand should be modern but it should just ooze class, elegance and quality.
I’m not saying that the attached crest someone did online is perfect as for me it’s too busy outside of the circle but the class, elegance and quality that it conveys is in a different universe to what has been leaked.
This looks really classy, but the only way it would stick to a shirt would be embroidery, and embroidery at the scale that this will need to be to go on a shirt will ruin the definition of the lion and all of the text. You'd also lose all the definition at smaller sizes. It's not feasible as a club badge for that reason, although it'd look spectacular on a flag or banner.
-
1
-
-
The round badge is the best of an uninspiring lot. The new lion is a clear improvement. I don't really agree with it facing right, it still look off 6 months later. I feel like it's a bit safe, bit of a missed opportunity to do something incredible. However it looks good on the kit, it looks good with the other badges and i'd be happy enough to continue with it given the alternatives.
Both the Lerner and leaked badges commit the cardinal sin of a lack of contrast, with the yellow lion on a sky blue field. The leaked badge drops below the Lerner badge because of the drop shadow which is laughable. They've identified that they've made a design mistake with the yellow on blue, and attempted to solve it by making another design mistake, a drop shadow. Looks like something a 12 year old who had just gotten a copy of photoshop would knock up. Sky blue and yellow should never touch on our badge.
-
2
-
-
4 hours ago, Jas10 said:
Almost every other round badge design I’ve seen from random people and fans is better than what we ended up with but I’m actually more of fan of it now after seeing this catastrophe… I would just settle for it now, just feels like we are being worn down…
Can’t understand why anyone with half a brain would think sticking with yellow on light blue would make sense or work…
This one was the best one I think I saw in the lead up. Just got the colour balance right.
A gold lion on claret gives the best possible contrast for the lion given our colours, and using the blue in the outer circle to ensure there's enough blue in the badge works perfectly. The font is clean and timeless, and the outer gold circle means it will work on any background.
The only change I would have made is to include the new lion, facing left, and remove the star, like this.
It also works scaled down, with the lion, and a good balance of claret and blue all easily distinguishable
-
3
-
-
2 minutes ago, Stevo985 said:
It's everywhere. The club must have noticed.
They need to get control of the situation
The round badge got a mixed reaction. This is basically universally disliked. What a complete disaster it will be if this is correct.
-
11 minutes ago, desensitized43 said:
What kind of **** puts small white lettering on a light blue background?
Someone who puts gold on sky blue, and who uses a drop shadow to try to make it stand out.
How does this break so many logo design rules and still get through.
-
7 minutes ago, Hank Scorpio said:
Wasn't one of the things Heck didn't like about the round badge is that it doesn't scale well for media and digital, eg when smaller on screen and TV?
If that's the case why does this new badge not remove the washed out yellow lion issues from the Lerner badge, and in fact make it worse by adding a shadow? How is adding a shadow going to make the badge work better in digital use?
I am not a graphic designer so may he taking total shit and would be happy to be wrong buy certainly seems to fly in the face of the reason to ditch the round badge?
For us to end up with a yellow lion on a blue background after all of this is criminal. An absolute disgrace, especially if readability at all sizes is paramount.
-
1
-
-
2 hours ago, Davkaus said:
Yup. Made a rod for their own back by specifically asking "Do you want a star?", "Do you want 1874?".
Regardless of people's preferences, I doubt many would really kick up a fuss if we didn't have 1874 or didn't have a star, but now we've voted and specifically said yes, they've got to cram all this shit in.
As we've seen though, even with those limitations, fans have created several versions that still look better than the mess we've ended up with.
Couldn't agree more and I've posted as such before.
Design by committee or by consultation sucks. Every time.
By doing it we're locking a designer into a box ticking exercise that severely limits what they can do.
The surveys should never have occurred. Any consultation with fans needed to be about feeling, not about specifics design elements. And then the fans shouldn't have had another say at all until a final sign off.
Hire a great designer and let them do their job without hamstringing them with inane survey results.
-
1
-
-
This version is great.
But the main colour version is garbage! Retaining the moronic yellow on blue washed out colouring and thinking that a stupid drop shadow fixes it. A drop shadow! In 2024.
I've defended Heck and the club on this process but you can't show up with the same critical failure that the Lerner badge had with a drop shadow on it.
-
2
-
-
The punishment isn't just if they keep their titles.
If you offered me winning the title this year, followed by a big fine and points deduction next year for FFP irregularities, i'd take the title every time.
-
2
-
-
I don't think i've ever seen a cushioned volley finish that accurately from that distance before. Incredible! Looks like he's been playing some great football at that level.
-
Everyone else is slipping up as well, we just need to keep up our PPG.
The worst possible outcome is that we drop away and Man City or Liverpool win the league with 79 points.
If we end up with a point total in the 80s and get beaten by a side worth £1billion+, I'll be proud.
-
1
-
-
I've never seen us miss so many wide open chances. Lucky to get away with that.
-
1
-
1
-
-
ffs we've missed so many bloody chances and then that
-
We need to take one of these chances and put the game away
-
What on earth are you thinking pulling a shirt that egregiously on a yellow. Insane
-
10 minutes ago, El Segundo said:
The timing isn't particularly relevant, nor who he was replaced by.
I suspect you you as much as I do about whether it was a "real fan base or culture" or not, but it was a Football fanbase and a Football club and one of the main criticisms in the article is that Heck was totally ignorant about the Sport.
And what exactly about him being ignorant about the sport do you think is relevant to the criticisms he's copping at the moment?
The decision to refresh the branding or whether to rebuild part of the stadium (which have both been made with the support of the owners) aren't specific issues to football and aren't particularly different between football and any other major professional sport.
The NY Red Bulls had been around for 5 years when Heck joined them, with Red Bull having completely taken over the NY Metrostars who were formed just 12 years prior to that. I'm sorry, but a 17yo soccer team owned by an energy drink conglomerate in NY in 2011 can have it's culture and fanbase dismissed, especially when the fanbase watched the club get rebranded under an energy drink 5 years prior.
Aston Villa and the Philadelphia 76ers in 2014 have a lot more in common with each other than either of them do with NY Red Bulls. Both are old clubs who were historically big and successful but have been in a period of dormancy.
-
1
-
-
25 minutes ago, ender4 said:
This basically confirms my worst fears about this bloke and his agenda. Just bulldozing thru what’s in his mind at a detriment to Villa fans, and at a benefit to his 2 year bonus before he moves on to the next project at a different sports club.
The NY Red Bulls stint was prior to the Philadelphia 76ers stint, where he spent 9 years, led a wildly successful rebrand and oversaw turning a nothing franchise into one of the most popular in the league.
-
1
-
-
5 hours ago, nick76 said:
But the majority liked it, so majority wins which was the point of it all.
"Liked" is doing a lot of work here.
The majority liked it better than the Lerner badge and the majority voted for it over the shield version of the design, but that's a long way from the majority being over the moon with it.
It's a 6.5/10 design and that was reflected in the underwhelmed response when it released. If it was a knockout design, we wouldn't be having this argument and the club wouldn't be reviewing it.
-
10 minutes ago, Captain_Townsend said:
Funny you mention that, he was fired from a former post. Google it
Not from the 76ers he wasn't. Which post?
Future Club Crest & Brand Identity
in Villa Talk
Posted
A supporters group existing and being given the opportunity to consult absolutely does not mean they're in step with the majority of the supporters. Given the nature and scope of these sorts of bodies, it is frighteningly easy to have a small group of individuals gain and maintain power and use the supporters trust to further causes important to them and not necessarily the wider supporter base because they think they know better.
I don't know enough about the Villa Trust to make a specific comment, but there are so many of these supporter groups who don't achieve a lot. Given the badge that's about to officially release, it certainly doesn't feel like we're having a say either way at the moment.