General,
I read the brilliant interview you did on another site. I have been thinking about the brand of Aston Villa and the many ways in which this could be maximised all over the world. For years our marketing and commercial departments have been inaffective, lacked imagination and have been deviod of any innovative ideas in this area, even getting us out sufficiently in the UK.
I absolutely understand we've only just begun the process but what new areas do you forsee us going into to maximise the commercial brand potential of Aston Villa? No doubt Mr Kain's experience offers us a huge advantage and ensures no stone will be left unturned in the quest to see this is done but in what areas will we see the major advancement of the Aston Villa brand?
Best regards,
Mark Jones