Hi General,
Being dragged, bored to tears, round the supermarket the other day I couldn't help thinking what a great untapped market this is for shifting a hell of a lot of Villa shirts. Everyone has to visit them at least once or twice a week, they're open for more hours than any other retail establishment and are a sitting duck market for "I want, Iwant" kids and bored dads. You could make it a section with other merchandise. Great for the brand awareness.
(And I'll even settle for a measley 10% cut for the idea)
P.S. I think the fans should take a bit of responsibility for their part in Wednesday loss, where were the other 20,000 who stayed at home. Poor performance all round.