If this hasn't been brought up before, the Learner family was adimate about naming the new Browns stadium "Cleveland Browns Stadium" to let people know that it was theirs, and to quash bad feelings of the last ownership that up and left the town in the middle of the night.
Sponsorship money is always good, as it means the Front Office doesn't have to nickel and dime the fans as much to make a profit. I'm sure Randy will come up with a clever solution, similar to what they did in Cleveland.
Instead of selling the rights to one company for the whole stadium, he sold the rights to name each of the 4 gates which are proudly branded for all to see. Lots of people file in and out of each of those gates for every event, which makes them valuable advertising spots without giving up the rights to the name of the stadium.
