OutByEaster?

1 hour ago, mrchnry said:

Is something terrace viewesque happening in the upper north? 

Terrace view has gone up from £1500 to £1800 per season. Having seen those plans for the DE stand it's worrying times for affording football games. 

Something Terrace View/Lower Grounds is happening in the North Stand Upper and in the North Stand Lower and in the Doug Ellis Lower.

Iling Jr, McKennie and £50m please.

11 minutes ago, ender4 said:

Hmmm, but a lot of media says Spurs earn over £1m a match just in food and drink.  Which is £17 per head. 

https://www.nytimes.com/athletic/5377168/2024/04/01/tottenham-hotspur-stadium-beyonce-nfl-profit/

Spurs have 8,500 hospitality spots on a matchday - the £7.60 is concourse spend per head.

Spurs matchday spend per head was £7.60 in 2021 - the highest in the league. When they moved into their new stadium they targeted £5.00 per head.

Our was just under £3 in 2017.

1 minute ago, ender4 said:

 I think we could easily add £5 extra spend per person at the ground (on average) if the facilities and ease of use were there.  That £5 spend is £5m per season.

Get £10 per person (on average) and that's £10m extra revenue. 

I think the idea of adding £5 spend per head is extremely ambitious - I worked in Arena catering for years and getting £5 a head at a concert can be difficult - football spends per head are lower. I would be very surprised if £5 per head isn't more than we get from our retail areas at the moment. I would guess that if we added £5 per head we'd have the highest spend per head in the league. More than half of the people that come to Villa Park spend nothing - a good chunk of the rest are going to drive - getting more money out of those people is difficult and expensive.

3 hours ago, sne said:

Yup, fully get why they don't feel it's worth it and rather rest their players than travel to the US to face whoever out of the 32 clubs FIFA manage to bring. Stupid bloated nothing of a tournament.

They don't want to go because they want to travel to the US in pre-season and make a fortune.

If they don't take part they should be removed from the Champions league.

It's time the game got a grip on power mad clubs - I know FIFA and UEFA are awful, but Euopres big clubs are a bunch of self serving psychos.

I reckon we sell about 10,000 pints a match, so £50k a game or about £600k a season. That's about half of our current sleeve sponsorship deal. 

I thin the club will want to focus on the much simpler problem of how to up the sleeve sponsorship deal to £2m a season before they focus on the much more complicated problem of how they increase alcohol sales in concourses that don't make it easy to do that. The gains are marginal and the work required is quite intense.

3 minutes ago, sidcow said:

Thing is, it doesn't matter. They have to focus on ALL revenue streams. Companies don't concentrate on one big ticket item and not bother about anything else. Got to look at everything and max it all out. 

If we managed to match Spurs in every single area other than beer sales where they earned £2m more than us, that's £2m more they've got to spend than us. 

Of course, and we need to take every opportunity to generate revenue that we can, but I think you start with the stuff that makes most impact. I mean, I'm sure we can raise the price of a snickers 10p, but we're best off seeing if we can get more people paying £250 a match first. I think the club will look at concourse incomes in due time, but I think you focus first on the people that have most money to spend - sponsors, advertisers, hospitality guests and so on.

33 minutes ago, ender4 said:

I disagree. If you could get everyone to buy 1 extra pint (on average), that's £5m extra revenue per year (£5 x 40000 x 25 matches). That's huge amount of extra revenue just by serving faster.  

Now if you could also get everyone to buy a pie or chips as well - another couple of million. 

Then get everyone to buy an extra couple of scarves, hats, etc per season. and so on. 

Small changes in behaviour if you can tweak 5 little things can add up to big differences to total revenue.

If you could get everyone to buy a pint, you'd be the most successful football ground in the country - £5m is more than Villa make in a season in total, including all of the midweek conferencing and events.

On a match day I'd be amazed if the concourses did more than £150k.

The majority of people at the game don't eat or drink there at all.

1.1 Elphicks.

1 minute ago, allani said:

I probably just misread something @OutByEaster? wrote - maybe just in terms of refurbishing / refreshing some of the concourse areas.  But I thought merging some of the corporate areas into a larger lounge might have the side-effect of gaining more space?  Either way the key is improving the flow and throughput of "customers" either through additional points of service or increasing the efficiency of service / payment.

Kinda the other way - the club will increase the speed and quality of service in the concourses by having less customers in the concourses  - either because they've moved to a GA+ area or because they're still in the warehouse or the fan zone. Same space; less people.

It's worth remembering that the income the club makes from pints is pretty much insignificant in the scheme of things - a football club that focused on that as a way to increase incomes wouldn't get very far at all.

14 minutes ago, allani said:

Isn't one impact of the work this summer that some of the concourse areas will get bigger

In short - no.

The big change for the GA fan is the new fanzone on the (current) players car park - increasingly the club seems to be planning to push people away from the concourses within the stand and keep them onsite elsewhere.

1 minute ago, allani said:

Would season tickets also go into commercial rather than match day (i.e. the money is received in advance as part of a package rather than monies that are actually collected on the same day as the match)?

If they do, then I don't know what the £19m is.

It's a pity that there isn't a consistency on this stuff - it's why we get these magazine articles that say Leeds make more matchday income than us and people get all antsy.

3 minutes ago, WallisFrizz said:

Friendly against Walsall is 15th July so probably a couple of weeks before that for players not on international duty.

Yep, I'd guess so. Around three weeks time. I wonder if they'd ideally like to get players in by then - learning the Unai way can take a little time.

When do we think the players will be back for pre-season training?

I'm guessing we put all of our hospitality, all of our F&B income and our programme sales into commercial. Seems an odd way to go about it,  with matchday just being GA tickets. It's hard to make it add up.

Just looking at the new hospitality areas on twitter and the prices on them, I remain utterly baffled on our last set of accounts as to how we reported a matchday revenue of £19m.

I think there were 21 games in that set of accounts, almost completely sold out -  at 42k that's 882,000 people - it's £21.54 each for everyone in the stadium.

There are hospitality seats on sale for £14,000. that's more than £650 a game, and they start are £5,200 (£250) - even if they've double in price, they're a huge chunk of £21.54's.

I don't remember paying a tenner a match in 22-23, does anyone else?

There's a really good look and feel about some of those areas and they're going to significantly change our matchday revenues.

Good to see them being launched through the usual club communication channel; accident.

I'm still baffled that in our last set of accounts we listed our matchday revenues as £19m - following this redevelopment, hospitality ought to make more than that on its own, if we're including season tickets at about £15m and single tickets at around £8m, then even if we don't include our F&B revenues and our programme sales, we should be at well over £40m - makes no sense to me.

Good though - and when you compare the £7m a season you get for a thousand new hospitality places to the approximately £5-6m we'd have got for the GA seats in the North Stand you can see why this relatively small outlay was preferred in the short term than the £100m investment and the loss of income for two years. Of course, the new North Stand would have also brought an additional 1,000 hospitality places, but it's the challenge of "getting bigger without getting smaller" that perhaps pushes us in this direction.

If we're going to do more next summer (and I suspect we are) and if they bleed us a little more on ticket prices then too (and I suspect they will) then I think there's every chance that Villa Park generates £50m of matchday income in 25/26 - that would represent a significant level of progress.

3 minutes ago, tonyh29 said:

How much is this curly wurly ? that will be 0.0007th of a nurse 

Admittedly the DS is impractical when measuring the value of a curly wurly.

I move that all official measurements should be in Elphicks.

And that we move to a new currency unit, the DS (Digne Salary).

I wonder how many of the £14,000 places there are?

I'm guessing it's the old directors club level so maybe a hundred or so - if it's a hundred, that's the equivalent of about 1,800 season ticket holders.

You can see why the club is driven to enhance these spaces.

It would be interesting to see the balance for this coming season between the income from GA seats, the income from hospitality and the income from GA+

If we get to 3,000 hospitality this season at an average of say £7,000 that'll be either very close to, or in excess of, the amount we make from GA season ticket holders

https://tickets.avfc.co.uk/en-GB/events/dan test event/2024-7-31_0.00/villa park?hallmap

Interesting test going on on the OS - you can set the amount you're looking to pay for tickets and it shows you the areas where tickets are available at that price.

The range of £46 - £80 might tell us something about the rises for individual matchday prices.

Edit - it doesn't - those are last season's prices - only the sliding scale functionality for availability is new I think.

Just now, Stevo985 said:

Great race. Shame Max won but can’t complain when the races are like that

Exactly what I came here to type.