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Product Branding Advice


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So am I working on a product branding/promotion type of project, and one of the tasks is to take a new healthy drink and come up with a good name to market it under. I know we have some very creative minds here in OT, so if you had any ideas to help me out with, it would be greatly appreciated.

The drink itself is a healthy/all-natural energy in a watermelon & blueberry flavor. Any ideas? Shoot!

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So am I working on a product branding/promotion type of project, and one of the tasks is to take a new healthy drink and come up with a good name to market it under.
I dunno but I'll guess yes :)
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I once thought about getting into advertising but short of going to university to study it I didn't really know how to go about getting a start in the industry. Any tips? I'm looking for a career change and struggling a little bit.

As for help with potential names, do you have any more information on the drink other than the flavour and that it's all natural?

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I once thought about getting into advertising but short of going to university to study it I didn't really know how to go about getting a start in the industry. Any tips? I'm looking for a career change and struggling a little bit.

As for help with potential names, do you have any more information on the drink other than the flavour and that it's all natural?

http://www.youtube.com/watch?v=gDW_Hj2K0wo

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I once thought about getting into advertising but short of going to university to study it I didn't really know how to go about getting a start in the industry. Any tips? I'm looking for a career change and struggling a little bit.

As for help with potential names, do you have any more information on the drink other than the flavour and that it's all natural?

Aside from doing something entrepreneurial in nature, I reckon it would be a bit difficult to get into advertising and that without a degree of some sorts. Lots of universities offer fairly interesting programs in subjects like brand management which I find quite interesting and I think if you can find the time/money to commit it is worth it, even if you pursue it on a part time basis.

As for the energy drink, the full details are:

Fantastic refreshing fruity taste

Made from real fruit

No added sugars or sweeteners

Made from blueberries & watermelon

A hint of fresh ginger and a shot of natural caffeine to give you the lift

Sparkling

It is meant to be more aimed towards women in the young adult to middle aged (18-35) range as well. Although that is meant to be flexible in some regards.

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