sne Posted November 5, 2018 Share Posted November 5, 2018 Sweet new deal for Real Madrid with ADIDAS. Quote Real Madrid and Adidas have 1,100 million euro sponsorship deal agreed While the sporting crisis at Real Madrid with the poor results and performances that led to the sacking of Julen Lopetegui, has impacted in most areas of the club, commercially the brand is as strong as ever. The 2017/18 budget, was given the go ahead by the club's General Assembly with a budget of 751m euros, 11% more than the previous year. The commercial area grew by 16% to 297m euros and the indications are that the income will grow to 305.24m euros this season. The sponsorship and licencing which are the main sources of income stand at 239.68m euros, an increase of 18.2%. When Florentino Perez spoke in front of the fans about the historic period that the club is passing through both sporting and economic, before trying to push through 575m euros of spending on remodelling the Santiago Bernabeu, he had another agreement up his sleeve. This was the renewal of the sponsorship deal with Adidas which is about to be signed and would mean 1,100m euros coming in over the next ten years.It would be a ground breaking deal in sports marketing in Europe, the contract of the century and make the shirt the most expensive in world sport. With a guaranteed income each year of 110m euros and another variable part depending on merchandising that could see the figure rise to 150m euros, the club would double the 52m euros that they currently get from the German company. To put this in perspecive, and compare it with Nike in the NBA, who kit out all the 21 teams for 1,000m dollars over eight years. In other words 125m dollars, or 110m euros a season for 21 teams which is the same that Adidas will pay for just Real Madrid. Another of the 16 sponsors that the club has, Fly Emirates, closed a deal in September, 2017, for 70m euros a year and compares to the 55m euros that Rakuten pay Barcelona and Chevrolet gives to Manchester United. The relationship between Adidas and Real Madrid goes back continuously to 1998 although they also wore the same sponsor's shirts in 1981. In fact that was the first year that the team wore a shirt with a sponsor's name and until 1986 Madrid wore Adidas before changing to Hummel (until 1994) and Kelme (1994 to 1998). The club's marketing department have been working for several years with Adidas to seal the deal and there have been big differences of opinion at times. Madrid felt that their current standing in the game was no longer reflected with the previous deal with contracts normally lasting for around ten years. The club's strong position especially with the Champions League victories have gone in their favour. A demonstration of the time that negotiations have been ongoing, is that in May of last year Der Spiegel in collaboration with Football Leaks revealed an agreement between Adidas and Real Madrid from January, 2016. In that document the conditions were of a deal of 70m euros and a minimum of 30m euros more for merchandising, corresponding to 22.5% of the net sales of Real Madrid goods. This detail is important as it refers to a question often spoken in the street: of the 100 euros for a shirt then the club retains 22.5%. In this 140 page contract that includes everything and even relegation (in which case they would bring in 65m euros), they mark out the variables depending on titles. Winning the league meant a bonus of 2.5m euros from 2015 to 2019 and will go up to 3.5m euros from 2020 to 2024. Lifting the Champions League would see an extra 5m euros until 2019 and goes up to 7m euros from 2020. Other brands like Nike and Under Armour have also approached Real Madrid looking to break Adidas' foothole with the club but the German company were always going to to do what they could to keep them. In recent times there have been changes like Arsenal moving from Puma to Adidas and there are rumours that Manchester City could change from Nike to Puma. When this deal comes into efect then Real Madrid will takeover from Manchester United as the club which earns the most from sportswear companies as they take in 85m with Nike. In May, 2016, Barcelona renewed with Nike for 105m euros over ten years and the possibility to rise to 155m but in reality it is 83m. Clubs often inflate the figures and Barcelona had a deal that would see them receive 30m euros extra as a bonus for the deal and take back the management of product licencing and exploitation that had been in the hands of Nike. https://www.marca.com/en/football/real-madrid/2018/11/05/5bdf668fca474187598b4572.html Here's hoping our new owners can strike a similar deal for us next season Link to comment Share on other sites More sharing options...
sne Posted November 27, 2018 Share Posted November 27, 2018 Surely not? Quote The classic arena can be renamed It has been called Camp Nou since 1957. Now that era can be over. Barcelona can rename the arena after a pharmaceutical company. In 1957 FC Barcelona left Camp Les Corts and moved onto the newly built Campo Nou. Since then, the arena has been one of the football world's classics. Now, however, it is apparent that an intervention in the heart of the arena will soon be done: its name. Camp Grifols? Daily Mail quotes the Spanish radio station RAC1, which in turn reports that the club is in discussions with a company about a new arena name. It is unclear exactly what Camp Nou may be baptized into, but the counterparty that Barcelona is negotiating with is the Catalan pharmaceutical company Grifols. Can give 2 billion According to the radio channel, the parties can agree to 2019. Another potential company that may resort to the name rights is the local media company Mediapro, which also houses in Barcelona. A possible deal would bring about $ 2 billion to Barcelona, which, according to the information, could invest in improvements to the stadium as well as a brand new indoor arena for Barcelona's basketball team, handball team and futsay team. https://www.aftonbladet.se/sportbladet/fotboll/a/Ql4AeW/klassiska-arenan-kan-byta-namn Link to comment Share on other sites More sharing options...
Zatman Posted December 3, 2018 Share Posted December 3, 2018 Bilbao could be in danger of finally getting relegated but more strange is they have a Romanian international playing for them who signed from Romanian league Hope this isnt a change to tradition Link to comment Share on other sites More sharing options...
Xela Posted December 3, 2018 Share Posted December 3, 2018 1 hour ago, Zatman said: Bilbao could be in danger of finally getting relegated but more strange is they have a Romanian international playing for them who signed from Romanian league Hope this isnt a change to tradition Sounds like he grew up in the Basque region and this qualifies him Link to comment Share on other sites More sharing options...
Popular Post sne Posted January 3, 2019 Popular Post Share Posted January 3, 2019 Santi Cazorla with 2 goals for Villareal against Real Madrid tonight. Delighted for him to be back after almost having to amputate his foot not that long ago. 5 Link to comment Share on other sites More sharing options...
Zatman Posted February 6, 2019 Share Posted February 6, 2019 Real 1 up in the most unhyped El Clasico ever Link to comment Share on other sites More sharing options...
Hornso Posted February 6, 2019 Share Posted February 6, 2019 2 hours ago, Zatman said: Real 1 up in the most unhyped El Clasico ever Finished 1-1 with the 2nd leg back at the Bernabéu. Link to comment Share on other sites More sharing options...
sne Posted February 15, 2019 Share Posted February 15, 2019 Barcelona fans are in meltdown as the club extends Valverde's contract for another season. And guys like Bruce think they are given a hard time by fans Barca won the league last season, are top of the league now, in the semi-final of the Cope Del Rey, and are going to breeze into the quarter final of the CL. Link to comment Share on other sites More sharing options...
Zatman Posted February 15, 2019 Share Posted February 15, 2019 Gareth Bale might be getting 12 game ban for making a provocative salute Link to comment Share on other sites More sharing options...
villa4europe Posted February 15, 2019 Share Posted February 15, 2019 looks to me like spanish equivalent of sticking your fingers up to the crowd 12 game ban is madness and probably the end of bale's time there (if it wasnt already) Link to comment Share on other sites More sharing options...
sne Posted February 15, 2019 Share Posted February 15, 2019 And more bad news for Real as Ramos is risking and extended ban in the CL for taking an deliberate yellow card against Ajax. Link to comment Share on other sites More sharing options...
sne Posted February 17, 2019 Share Posted February 17, 2019 Ramos sent off and a loss at home to Girona Another suspension for Ramos. he'll have a week or 2 off, nice for him. Link to comment Share on other sites More sharing options...
Zatman Posted February 17, 2019 Share Posted February 17, 2019 That red card record is incredible Link to comment Share on other sites More sharing options...
S-Platt Posted February 17, 2019 VT Supporter Share Posted February 17, 2019 it was quoted on talksport so take with a pinch of salt that Ramos has missed over a season in games through suspension since he has been at Real! Impressive if true. Link to comment Share on other sites More sharing options...
sne Posted February 17, 2019 Share Posted February 17, 2019 25th sending off of his career. Link to comment Share on other sites More sharing options...
S-Platt Posted February 24, 2019 VT Supporter Share Posted February 24, 2019 Little tip for UK viewers as you might have missed it but ITV4 now have the La Liga rights for the rest of the season. Live games and highlights. Real on now live channel 120 on Sky. 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted February 25, 2019 VT Supporter Share Posted February 25, 2019 On 17/02/2019 at 15:05, S-Platt said: it was quoted on talksport so take with a pinch of salt that Ramos has missed over a season in games through suspension since he has been at Real! Impressive if true. I'd be surprised if it was only a season. He's been sent off something like 25 times. Even if it was only a 1 game ban each time that's 25 games. And I'm certain a few of those will have been straight reds, so 3 games at least. Link to comment Share on other sites More sharing options...
Zatman Posted February 25, 2019 Share Posted February 25, 2019 He has missed 40 games for Real Madrid since 2006 season. Doesnt go back further but im sure he got a few red cards in his first season at the club Link to comment Share on other sites More sharing options...
bobzy Posted March 5, 2019 Share Posted March 5, 2019 (edited) The biggest word removed in football deliberately picked up a booking to ensure a clean slate for his dirtiness once he gets in the Champions League quarter-final. Hahahahahahahahahahahaha. Edited March 5, 2019 by bobzy Link to comment Share on other sites More sharing options...
Skruff Posted March 5, 2019 Share Posted March 5, 2019 15 minutes ago, bobzy said: The biggest word removed in football deliberately picked up a booking to ensure a clean slate for his dirtiness once he gets in the Champions League quarter-final. Hahahahahahahahahahahaha. Hubris in action. Link to comment Share on other sites More sharing options...
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