Marka Ragnos Posted July 12 VT Supporter Posted July 12 (edited) Currently fourth in Premier League. Seventh in social media. How does Aston Villa Football Club increase its presence and impact through its club-controlled social media outlets? Are there ways to innovate? Are we just fine as it? Does it matter? What kinds of posts work well on official social media, and what sorts flop? Do we need to hire influencers? Run co-promotions? BTW, if you're good at this, Villa should hire you. * As in, club-run or club-owned social media outlets, such as @AVFCOfficial on X. Quote 7th. Aston Villa: 11.4 million total followers Twitter/X.com: 2.3 million Facebook: 5.5 million Instagram: 3.6 million Edited July 12 by Marka Ragnos
Follyfoot Posted July 12 VT Supporter Posted July 12 10 minutes ago, Marka Ragnos said: Currently fourth in Premier League. Seventh in social media. How does Aston Villa Football Club increase its presence and impact through its club-controlled social media outlets? Are there ways to innovate? Are we just fine as it? Does it matter? What kinds of posts work well on official social media, and what sorts flop? Do we need to hire influencers? Run co-promotions? BTW, if you're good at this, Villa should hire you. * As in, club-run or club-owned social media outlets, such as @AVFCOfficial on X. Get Astrid Wett, the Spud Man in Tamworth and that bloke that wobbles his belly to that yes yes yes Didi Doo Didi Doo song to promote the club
CarryOnVilla Posted July 12 Posted July 12 A few things could be done. Yet the biggest thing Villa’s lacks is a consistent tone of voice. You get posts that are dry departure announcements that barely have anything to say about the player. Or, Archers return, all dry and formal. Then out of no where you get a lol about Luke littler meme video, boasting about some deals. And in between them, it’s boring coaching pics or interviews with the players who are barely bothered. it’s fine as most clubs are the same, but there’s so much room for a club like Villa to express a genuine personality and feeling online. When a player leaves, express a feeling about that player, when a player joins, express excitement, when we win a game, tall tale the moments, when we lose, express the desire and determination to win the next one… and do it with a consistent personality. Use the different platforms, to experiment with different voices. TikTok, having a younger creative fun personality, instagram a bit older, fun and interesting. Twitter older than that, more formal but interesting, Facebook, formal but nice. Find the tone that works on them all and build the content around that personality. A personality that fans, staff and players love 1
Brumstopdogs Posted July 12 Posted July 12 According to Chris Heck: Quote There’s statistics out there saying we have 300 million fans. It’s crazy. How do you actually capitalise on that? https://www.birminghammail.co.uk/sport/football/football-news/chris-heck-outlines-how-aston-29488863 Keeping hold of our best players and regularly playing in Europe would be a good starting point to try to increase our presence..
Don_Simon Posted July 12 Posted July 12 1 hour ago, Brumstopdogs said: According to Chris Heck: https://www.birminghammail.co.uk/sport/football/football-news/chris-heck-outlines-how-aston-29488863 Keeping hold of our best players and regularly playing in Europe would be a good starting point to try to increase our presence.. Either my maths is dreadful, or this means 26% of the planets population supports Villa. 1
Brumstopdogs Posted July 12 Posted July 12 1 minute ago, Don_Simon said: Either my maths is dreadful, or this means 26% of the planets population supports Villa. I think your maths have failed you there but can’t believe we have 300 million fans anyway! 4
Don_Simon Posted July 13 Posted July 13 2 hours ago, Brumstopdogs said: I think your maths have failed you there but can’t believe we have 300 million fans anyway! Yes, it failed. It's 4%. Which is also mental, but I fear the story of this is now my wayward mathematics, so I'm bowing out gracefully 1 2
thunderball Posted July 13 Posted July 13 It’s not clear, but I think he suggests the Premier League/European football market has 300m fans. I assume the context of competing at a higher level in that market as one of the bigger clubs is lost in the edit?
thunderball Posted July 13 Posted July 13 Those stats are as startling as the top 6 revenues. The correlation of exposure and revenue is the same, the top six are massively ahead on both counts. That’s what consistently finishing at the top end and competing in Europe does. Its a long haul.
Villatillidie95 Posted July 13 Posted July 13 (edited) I think it’s a consistency thing which isn’t quite apparent. For example the Villa LinkedIn made a big deal of us signing Maatsen, but there was radio silence when we made the treble signing of Iling, Barkley and barrenechea despite it being posted on other platforms….. Edited July 13 by Villatillidie95
Villatillidie95 Posted July 13 Posted July 13 1 hour ago, thunderball said: It’s not clear, but I think he suggests the Premier League/European football market has 300m fans. I assume the context of competing at a higher level in that market as one of the bigger clubs is lost in the edit? I think that makes more sense, Total Addressable Market is a big metric in corporate America….we are probably fortunate to have 3 million fans
OutByEaster? Posted July 13 Moderator Posted July 13 i would guess that a chunk of those 3 million fans (or probably more accurately 'people who follow us on various social media') are also fans of a number of other sides - they're people who follow the Premier league, or follow Emi Martinez, or have six or seven teams across England and Europe who they take an interest in. Engaging and monetising them is a big job. With the resignation of our social media admin last week, it'll be interesting to see what the new approach will be.
TDR V2 Posted July 13 Posted July 13 10 hours ago, Brumstopdogs said: I think your maths have failed you there but can’t believe we have 300 million fans anyway! Not in town mate 1
CarryOnVilla Posted July 13 Posted July 13 300m is probably a shit estimate based upon the club and player followings across all platforms, yet it doesn’t equate for fans following multiple accounts , non Villa supporting followers, bots, other oddities. but player followers could be a good start to get some Villa converties
fruitvilla Posted July 14 Posted July 14 Curious ... Villa's web page for the "best of luck" for Copa America and Euro's does not mention Duran?
fruitvilla Posted July 15 Posted July 15 (edited) 3 hours ago, Indigo said: Well well well... This is interesting. Questions arise. 1) Was Villa's media department unaware that Duran was playing in the final? 2) If not was there a change of heart? 3) At what level was this decision made? 4) If so, did some lackey get a jolly good rollicking? Not saying they should but that seems like a management style today. 5) Was Heck involved, and is he speaking to the media department management? 6) Is there a cost to these types of faux pas? Edited July 15 by fruitvilla double negatives mixed up
NorthernGordon Posted July 15 Posted July 15 The official Facebook could do with some moderators. Every post is littered with gambling spam, hate speech and African kids slagging us off and saying the likes of Man U and Arsenal will always be better etc.
MrBlack Posted July 15 Posted July 15 10 hours ago, fruitvilla said: This is interesting. Questions arise. 1) Was Villa's media department unaware that Duran was playing in the final? 2) If not was there a change of heart? 3) At what level was this decision made? 4) If so, did some lackey get a jolly good rollicking? Not saying they should but that seems like a management style today. 5) Was Heck involved, and is he speaking to the media department management? 6) Is there a cost to these types of faux pas? 1) he hasn't played in any games apart from a dead rubber in the group stage. 2) I suspect they forgot to mention him due to his absence of any minutes since the knockout phase began. However, they never forgot to wish Maatsen good luck despite him not getting any minutes at all I don't think. 3) it does raise questions about the handling of social media though, and that seemingly one person (likely accidentally) forgot and it now looks like we care less about Jhon than our other international players. 4) hopefully! I'll leave it there but it is interesting. 1
ender4 Posted July 15 Posted July 15 On 13/07/2024 at 09:30, OutByEaster? said: With the resignation of our social media admin last week, it'll be interesting to see what the new approach will be. Did they?
OutByEaster? Posted July 15 Moderator Posted July 15 15 minutes ago, ender4 said: Did they? He's been really, really good imo, 1
Recommended Posts