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Increasing Club Revenue


hippo

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5 minutes ago, sne said:

We are just miles and miles behind the clubs we are aiming to compete with. Think we have people in place to amend this and we should have a good opportunity to increase our existing deals and bring in new ones. But as it stands now we are a very small club in this aspect.

Indeed, our commercial deals reflect our current reputation and exposure around the world. 

Coming back from the championship we are midtable at best in this respect.

The reason why Everton are getting £9m and we are getting £6m from Cazzoo is reputation and worldwide following.

See the real-time Social media followers numbers, good approximation of the above.

https://footballpredictions.net/social-rating/england/premier-league

One of the reasons why Chelsea are getting x10 commercial revenue to us is that they have x10 number of fans around the world.

Only through the on pitch success we will increase our worldwide recognition and commercial revenue will follow.

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Just gotta win unfortunately. 

Signing a Chinese player would definitely help, but there is nothing that would help more than being in the Champions League. 

This is another kick in the teeth in relation to losing Jack, because marketable stars are very important as well.

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55 minutes ago, CVByrne said:

Spurs have a 15 year deal with Nike for 30m a year. They struck that in early 2019. Arsenal have a 60m per year deal with Adidas.

Those deals are not quite as lucrative as they appear. It is more about budgeting and guaranteeing future revenues rather than actually being a huge windfall for the clubs. The level of sponsorship is based upon the amount of shirt / kit sales. Nike and Adidas take the lions share of all shirt sales for the 15 year period. The club only gets a small commission, generally in about 7%/8% of the shirt sales value. The elite clubs can push their commission up towards 20%. If Villa is planning on breaking into Europe and challenging in the Champions League then we would possibly be better off avoiding a 'mega' long term shirt sponsorship deal. Otherwise we could end up selling the rights to potentially very large future shirt sales if we start competing in the CL and we would end up with only about 8% of the revenue. I would expect that our next shirt sponsor will only be for 2 or maybe 3 years.

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37 minutes ago, CVByrne said:

We're making up what people are "supposedly" saying. Nassef owning 6% of Adidas is obviously a massive benefit in us pitching for a commercial partnership with them and his expertise/contacts in the industry. Business is about relationships. Villa future growth projections as part of a pitch to Adidas will be accepted more readily than another club due to Nassef, which is key to the commercial deal we can get. People will know he means business in what he's saying about Villa's future

 

thats exactly what im saying

NS is one of their supervisory board members, he's not even on the executive board, he approaches the rest of them and says i want to sponsor aston villa for £20m a year because i own them...our market value is around £8m a year at a stretch...you think the other board members will nod along in agreement? its one vote per board member, him owning 6% or 1% is irrelevant

we might get adidas in the future but it will be at market value, he wont be able to inflate it

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Dropping out of the Premier League in 2016 was a very bad move as I think that is when the tv deals jumped up to the astronomical levels they are now.

There is no reason why we should not be on level par with Everton and Leicester  as a bare minimum.

Spurs Arsenal and the CL 4 will be very hard to do due to the huge gulf in money, brand awareness, global following and the London factor. I don't know how you can catch up with that.  In the last 20 odd years Villa have only been actually 'fashionable' for about 2 of the MON years until recently. The rest of the time we have just been seen as this hugely underachieving club in the middle of the country.

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14 minutes ago, The_Steve said:

This thread is very helpful and explains why Socios is awful

 

 Glad lots are calling the club out on Twitter 

Well I just had an email from Villa about Socios and skim read the first paragraph before putting it straight in the Junk folder - never heard of them 

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10 minutes ago, The_Steve said:

I’m honestly disgusted the club is endorsing this grift. We need to pushback 

I’m sorry, do you not want exclusive content?! The ability to participate on polls?! True fan engagement?!?!

 

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4 minutes ago, CosmicVillan said:

Can someone explain in plain English what it's all about

This new fan token scheme is the latest crypto grift - it encourages the purchase of Bitcoin for ‘access’ and seeks to capitalise financially as a form of gambling. Any fan can buy coins from any club. The market is as violative as any crypto currency. It’s got nothing of value to offer except the risk of trapping impressionable fans in yet another form of gambling. 
 

Look at this example. It’s not about fan engagement but the whims of crypto traders. 
 

 

 This thread explains the operation in more detail 

 

 

 

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1 hour ago, Sulberto21 said:

Theme Park. There it is the money maker. 

Seriously though more hospitality seats needed. 

With the Lerner-coaster…

Takes you up and up and up… you reach a plateau… then you go hell for leather through the floor

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It's all quite simple really... difficult but simple...

To get hold of the lucrative sponsorship deals, the top shirt sponsorships, and the partnerships to all types of businesses; you have to be able to offer something back to them.

The reason the top teams in England have these deals is because they are on the biggest stage, Champions League football and being watched by millions each week in the Premier League. Success brings with it sponsorship, and sponsorship brings with it money.

For us to increase our commercial revenue we have to improve on the pitch; and it's something that won't happen in one season. We are on the right path, and we will continue on this path under our owners. 

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