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Posted

Fair play indeed, doing things similar to german models!! Although we get mentioned in article for having 18,000 as well

 

http://www.dailymail.co.uk/sport/football/article-3150942/Bradford-City-course-18-000-season-ticket-sales-incredible-response-social-media-campaign.html#comments

 

 

Bradford City have already sold more than 17,500 season tickets for next season after slashing prices in a bid to generate a big-match atmosphere at Valley Parade.

The League One side were offering adult season tickets at just £149 – that's £50 cheaper than last season - until a deadline on Sunday capitalising on the euphoria of last season's run to the FA Cup quarter-finals.
The #onefournine campaign was a big hit on social media, resulting in a tremendous response from Bantams fans.
 
Season tickets are still on sale, although they will now cost £249. Bradford could be close to capacity for the first home game of their season against Shrewsbury. 
The West Yorkshire club, starved of success since spending two years in the Barclays Premier League, took 6,000 supporters to Chelsea in January.
They saw their team fight back from two goals down to win 4-2 in a thrilling FA Cup tie against Jose Mourinho's team.
Bradford missed out on the play-offs but averaged just over 13,000 last season, the second highest in the division behind Sheffield United, who drew an average of nearly 20,000 to Bramall Lane.
 
The biggest League One crowd of the season was more than 27,000 who witnessed Coventry's return to the Ricoh Arena.
Bradford have made a conscious decision to cut prices in an attempt to pack the 25,000 plus capacity Valley Parade and create an atmosphere which might help Phil Parkinson's side.
It is an interesting experiment in an age where many Premier League games are played in a sterile and corporate atmosphere and campaigns for cheaper football are gathering support.
Bradford's chief operating officer James Mason said: 'The fans will provide the atmosphere, so it's up to the players to provide the quality of football.

 

Posted

I saw this posted elsewhere, fair play to Bradford but it seems they have form in this department and it's something of a standing joke in Yorkshire that they announce gates far in excess of the number of people actually in attendance.  Lots of people buy the tickets but only turn up to the first couple of games before losing interest. 

Posted

Fair play to them, I was actually considering getting a season ticket for them as I am currently exiled nearby! But my mate (also a Villa fan) politely declined!

They are actually cheaper than my local team (Guiseley) who are in the Vanarama national league and charge £270 for a season ticket!

Posted (edited)

How much money do we generate from ST sales per season? 18,000 x £450 is £8.1m, if we made them £200 each like other countries, we'd easily sell 30,000 which would be £6m. Add on all money fans spend at the ground, the new fans that would come and the PR it would give, I'm surprised a club like ours hasn't done this already. A sold out stadium would be worth another 5+ points a season due to a change in atmosphere, so that could be worth a few places, you get £1m+ per place?

 

So we could end up making money by lowering the ticket prices.

Edited by villarule123
Posted

How much money do we generate from ST sales per season? 18,000 x £450 is £8.1m, if we made them £200 each like other countries, we'd easily sell 30,000 which would be £6m. Add on all money fans spend at the ground, the new fans that would come and the PR it would give, I'm surprised a club like ours hasn't done this already. A sold out stadium would be worth another 5+ points a season due to a change in atmosphere, so that could be worth a few places, you get £1m+ per place?

 

So we could end up making money by lowering the ticket prices.

 

Would we though?

I wouldn't have gone for free last season.

Posted

How much money do we generate from ST sales per season? 18,000 x £450 is £8.1m, if we made them £200 each like other countries, we'd easily sell 30,000 which would be £6m. Add on all money fans spend at the ground, the new fans that would come and the PR it would give, I'm surprised a club like ours hasn't done this already. A sold out stadium would be worth another 5+ points a season due to a change in atmosphere, so that could be worth a few places, you get £1m+ per place?

So we could end up making money by lowering the ticket prices.

That's 12,000 less tickets they can sell for £40 a pop. at £200 you'd only have to go to a quarter of home games for it to be a good deal.

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