Please feel free to correct me on this, but my impression is that a LOT of our recent appointments are NOT Aston Villa appointments, they're "V Sports" appointments of which AV is a part. Read the wordings of the job titles and announcements carefully. Chris Heck doesn't work for Villa, he works for V Sports. We're just the (currently) largest element of a group now.
Secondly, American owners generally (because they're drilled on the US model of closed leagues and sports that are only played in the USA) do not consider profit and loss much, they just care about an appreciating asset. This is seriously dangerous in global sport - remember American sport has no promotion/relegation, the player markets are dictated by the franchise holders, etc etc. The power in American sport is held by the owners, this is absolutely not true for the rest of the world but the owners think it is. Todd Boehly is a prime example of a clueless billionaire and we can simply be thankful he doesn't own us, and whilst our ownership seems mostly more switched on, I don't think they're entirely the saviours we've generally built them up to be.
Still, we're in European competition, so who cares?