Sadly it's the only way to join them. If you try and nurture a team to grow into a challenging team, the current big teams just pick off your best players, as we have experienced, and are left to rebuild for it to happen again. I hate it but there is no other way to achieve. Therefore we have to be happy to finish 6-16th, with decent cup runs, the occasional upset when we topple a giant which is why it's important to play attractively as there is nothing else now for those non "elite" clubs.