I work in a very sales driven environment, over the years you have very bad weeks/months, one thing you have to do is not panic. 1 week ago today (i.e before the Chelsea game) we were not looking too bad, 1 week later and were rubbish.
Now we have to hold the belief that in 1 week, 1 month we will be in a better position - perhaps wembley?, perhaps 5/6/7 points clear of relegation, perhaps a few decent signings. We have to believe, otherwise (as in my business) we give up.