Rolta

I wholeheartedly and completely disagree. That badge is so lifeless.

It doesn't matter if the 1874 gets lost a little. It's not that important. Plenty of badges have elements that get a little lost. The main things are prominent—the lion and the name. Giving the lion the pride (ahem) of place is sensible from a design point of view. The balance between lettering and lion and empty space is awful in the original (or v2) Lerner badge. The text is too big compared to the lion. The two elements are competing for focus in the heirarchy of the design. There is no question that the heirarchy is better in the new one. Putting the lion on top isn't an issue either. The Lerner badge is so basic and has no gravitas. The new one actually has a touch of that, genuine gravitas. My first reaction to the new badge was 'what the ****!', but I can see what they're doing. The backlash is such a shame imo (though I admit I have my version with the good lion in my head now). How they can go back to the shittier lion I have no idea. I played about with it briefly. I actually think the 1874 is too big in the new design. I think getting the colours working is tough. The claret lion is a bit dull for me. This was just a quick go though.

Not at all. That's obviously absurd, and the photo is overexposed in the lighter parts too. The layout of the new one is absolutely fine. It's good in fact (as I say I am totally owning the fact I have worked 'a little' in design here—I actually freelanced but I wasn't really a 'pro' pro). My only problems with it are the colours and the shittier lion. I don't like the light blue light yellow combo at all, but if those colours are tweaked and at least one of them is made darker and more saturated, the design works. The Lerner badge is nowhere near as good as the new one. And tweaking and honing and improving a design is a complicated process. Sure people have magic ideas for amazing magic badges in their heads, but in reality it's actually quite difficult. And like it or not the Lerner badge has been our identity for 15 years. Improving on it (vastly improving on it) makes sense from a commercial point of view.

I think you're all mad and have shit taste!

From the few people I've shown (in my family OK, yeh) the consensus was the new badge is best, but the lion needs to be the new lion.

Me and you Jimmy! It needs a better lion and no shadow, but it's actually pretty good.

I do see this point.

Those shields look pants! They look like knock off cufflinks Use that lion though.

The crucial distinction here is that circles are all the same shape and the shields are mostly all unique. We're talking about having an original shape. We'd all have a shot at guessing the shields based only on their silhouettes. The circles are boring.

I genuinely think the design on the new badge in principle is fine. The main problems for me are the shitty lion and the pairing of two desaturated colours. I tried to make the lion more golden, but it just disappears even more, so I upped the saturation of the blue (more like our sleeves?) and replaced the lion with the new one, and it looks so much better. I think this is good. Villa should pay me (oh I **** up the colour in the 'A's). The old lion is sooo shit compared to the new one.

I dabble and there's no design rule saying the text needs to be at the top, nor that similar elements can't be grouped. In fact, I'm sure there are principles that say otherwise (about the grouping anyway). Of course there are different ways of approaching the design. The colours are pants though. And better lions are better. And the drop shadow is dodgy.

I think people need to realise that it's not as simple as saying we had a round badge back in the day and that we were first. Chelsea are a much bigger and better recognised brand than we are, and us going from our modern (not good) branding and using a badge that looks almost identical in template to a huge established brand is a silly move and one that doesn't make sense when trying to brand us for the future. It doesn't matter about the past.

I'd say the same in reverse! The overreaction to the new badge design is bonkers imo. But as I've said, I don't like those colours though.

The original (rejected) gaslamp one for this season was the best one really. The main thing that bugs me about the new one is the yellow and blue colours. I actually like the design. Both colours are so lacking in vibrancy though. If it was a gloriously golden lion then maybe.

It's arguably one of the best badges of the whole bunch. There are some horrors though (and it's obvs not this season).

I labelled this jpeg 'round is boring' for a reason. This badge fades away among all the other round badges (the background colour doesn't help to be fair).

I mocked up three comparisons using a picture I found online. I've had to do them in three posts because I can't get round the image size limitations as I'm simple. I think this has more white than the current badge, but it is nowhere near as good as the redesign. I hear people thinking the round badge is best, but I think you're all mad!

The new one actually looks good. Can someone do a comparison of all the prem badges—one version with the round one and one with the new one? I bet we have more of an identity with the new one (that's also consistent with the last 15 years). I really don't like the yellow and blue, but the design is better than the other two.

Boo the round badge. Factor in the Chelsea comparison too.

This would be interesting. I definitely had a wtf reaction at first, but it was a bit kneejerk I feel.

The shadow is meh, but I don't actually mind it. In a way it makes sense to evolve the badge we've been wearing for 15ish years. I can see the logic of that (just a shame it was a pants badge). It's OK.

You're presuming a lot. And when I say a lot, I mean everything!

I think the fans **** up.

The absurdity that the criteria for a 'good refugee' is 'someone who can install Sky within 3 months of landing'. The implication that those from outside Europe can't do that is also absurd. These comments don't come across very well, and maybe we should all just be happy that our country isn't getting bombed to shit in this festive period.