We'd also get how much revenue from ticket sales, merchandise etc. + the TV revenue. Even a few extra million, if it goes towards Lamberts kitty then I have no doubt in my mind that he would use it well.
As for average players, what do you expect, we're a bottom half of the table club. As Lambert himself has said though, it's going to take at least three seasons to rebuild and they'll be new faces in that time as well as old faces leaving. His transfers so far look promising (bar Bennett who we are yet to really see properly), so as long as we continue to get these average players whilst they're cheap I don't mind, because if they meet their potential in three seasons time we're likely to be rising up the table which is the plan.
I completely agree with CI, we have some young average players who could go on to be First Class players, so let Lambert continue to bring them in.