Because they get paid to maybe? Whether the players do or dont agree with whats going on or whos telling them what to do they should always put desire and as much effort in as possible. This is what being called a professional is.
Ends up being psychological though, especially as this industry is so media driven. You can't compare footballers to other professions. Especially with it being a team game, its a natural though no matter what level you are at.
This one gets trotted out too often and I also never compared it to other professions either. Football is part psychological, as a lot of sports are, form and quality of play can be effected but there is no excuse to not putting effort in.
I really don't disagree with you, but to be honest I look at the players last in all of this. The board and management team have overseen this complete mess.
Collins, Dunne, Warnock, Petrov, Gabby, Albrighton, Heskey and Cuellar - all players that were around when we were pushing for top 4. We really were nearly there. So imagine the deflation after putting so much effort in over 2yrs to now seeing us selling our best players and settling 10th/11th in the table.