It's "morals" isnt it.
If everyone cheats does it make it ok for us to cheat?
Sure, it will get us closer to victory, but is it ok? How is "play acting" different than, I don't know, bribing a referee to give fouls? Both have similar results.
I'm not sure where I stand on the debate of easy falls, but something just doesn't sit right with me. And I don't care if other teams/fans are happy to do it, I hold my team, a team I choose to support instead of others, to higher standards.