Whilst I accept the price isn't cheap what I would say is that it is much cheaper than some play on the pitch experiences. This sort of thing is a dream come true experience for many who take part and so it is open to debate as to how you value something like that. I would say that this is comparable to a "red letter day" type experience eg hot air balloon ride or driving a car around a race track so some may consider this to be a perfect Christmas present for someone.