The footie thing is definitely on the up over here. This is why these sports loving American owners want to get in on the act.
The stats are there for all to see. The 25 years old and younger market is solidly loving soccer and I believe #2 in ratings behind American football.
The problem financially is that it is the 40 year old + market that drives TV revenue and they are still solidly into baseball, basketball.
However if the momentum gained with the new generation kids like my son is maintained for the next batch you will see soccer take another huge leap forward,
When the current teenager is 40 and watching tv with his family then soccer will become a powerhouse for TV viewing and the money will flow.
I am not sure how the MLS gets by on this because it is the European leagues that everyone wants to see, the MLS is a sideshow but growing all the time.
If the MLS ever managed to get a major TV deal in say 10 years, there would be a flood of players coming over here. Before then invest in a team like Villa and assuming we are not relegated and thrown into the back lands of nowhere.... there is plenty of money to be made in the years ahead.