Is there any meaningful 'generally accepted valuation' when it comes to player value - I think 12m would be top of the market (but easily conceivable if one of the top four were interested), but in my opinion 7m is a couple under par. Frankly with all the new money swirling round the Premiership there is no clear value for a young English player with Reo-Coker's credentials. Now more than ever players are worth what the market will stand.
Surely accepting a bid for a player (even an unsettled one) which a club considers below his potential market value, when there is no immediate pressure to do so, is a much worse way to do business?
I'd be dissapointed if Reo-Coker was still at the Boleyn come August because I think it will be best for both parties for him to move - I have little doubt he will be at a new club before the new season. Having said that I see nothing wrong in the way the club is doing business.
