I'm mean come on.
If this is true, it's the sort of political incompetence I expect to see in Yes Minister or The Thick of It. How can someone get to be the leader of a major party, but have so little awareness of how to run a campaign and control his own public image.
You can say but Jezza does things his way. But that"s just the equivalent of trying to send everyone a fax, when the rest of the world uses email.