I thought there was something about the 'fingers in ears' being a comforting message to his sister? Like an 'I'm not letting what's said upset me/not listening don't worry' type thing?
Although yes, I wouldn't be surprised, due to the attention him doing it has received, that there may be a marketing idea to make it his signature celebration.
I was away working when it was all going on, so I missed out on all the fun on here, but I love him, I'll always love him, I'll miss him playing for us and I wish him well. He is the best player I've ever seen play for Villa, but no player is bigger than the club anyway, now I have Jamaica's greatest player to watch as a replacement ....when he's fit anyway (similarities)
A player so good my Dad has postponed 'retiring' to Jamaica, just to watch him play, so there you go, what a compliment plenty of good times ahead.