They met at a bonkers nightclub, no jeans, no trainers (© Mark & Lard )     

TRAVELATOR

The premier league has exploded in terms of global reach and popularity since the Lerner era badge and to international fans and brands it is synonymous with AVFC. The new NSWE era badge is an evolution of that design - I’m sure someone in marketing and advertising can sum up better than I ever could why they’ve chosen to do this rather than a full new design. I get why some don’t like it and prefer the nostalgic round badge but it has the lion the name and the year we were founded - it conveys what it’s supposed to and I hope upon launch we will hear more regarding the reasoning behind this design choice. I don’t think for a second it’s been done for egotistical reasons by Heck and if he truly believed the round badge which I’ve always thought was underwhelming was the right one to grow the brand moving forwards it would’ve stayed. 

Ermmmm what 

Isn't this a plan to which Heck could tend? Not on your life, my cocksucking friend.

I agree with this but as long as l they are selling seats, merchandise and more importantly for them corporate deals I doubt they really care. Unfortunately just how it is. 

People would have said the same about Highbury, now nobody even remembers it. Times change. 

That's very helpful,  thanks !

I'd quite like this nationalising policy. if it wasn't already deemed to be an entirely safe thing to say with a full spreadsheet of rebuttal lines to tory attacks based on the fact that the tories were also offering it. But I'll snaffle anything along these lines. Let's do water companies next.