I'll try to be civil vs my last comment.
Heck is an expert in branding. He's had huge success. He started with avfc after the brand "for the next 10 years" was already decided and in his expert opinion is not up to scratch. That's clear because he decided to not spend millions on rebranding everything and has now subsequently stated a new crest will be coming.
This is not sabotage. It's shrewd and in line with the job he was hired for. It would be wreckless to spend millions and change everything and either 1. Keep it when he knows it's not good enough or 2. Spend more money changing it again a year later.
And yes, like I said, he's an expert so he will know that 2 crests is not conducive to a successful brand.
In my opinion, he will want something even more simplistic and the goal will be for instant recognition worldwide in several years.
You like the badge, as do I, and hopefully we will both like the new one. Let's calm down and trust the process.
Curious to know what you would have done to improve the communication (genuinely)? I rate Heck but nobody is perfect.